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We have worked with Global Canopy since 2012, building sites for a variety of their independently funded projects. By contrast, the Global Canopy main site had fallen down the list of priorities. Consequently, when we were asked to enhance the site in 2104, the challenge was to find a way to do so on a limited budget. Agile Collective offered to donate some time on the project in recognition of our long partnership and in order to work with Drupal 8, which at that stage was still over a year away from its first official release.
Working with pre-release code was our biggest challenge on this project, but a highly rewarding one that gave us our first taste of the new Drupal structure and of theming in Twig. We launched days before the official release of Drupal 8 in October 2015.
Global Canopy underwent a comprehensive brand and identity review in 2017 in order to create a more modern visual identity that better reflected the organisation’s evolution in mission, programmes and approach. This work resulted in a new logo and visual identity as well as a change of name which needed to be expanded into a website redesign and reimaging of their content.
The aim of the redesign was to create a website that more clearly communicated its purpose, reflecting their positioning as a ‘discursive’ organisation, and more clearly showcased the main activity of Global Canopy through its programmes and projects. They wanted to give greater prominence to the 3 main programmes - The Finance Sector, Supply Chains and Financing Sustainable Landscapes - as these also communicate the strategic purpose of the organisation
We came onboard as the technical partner tasked with leading the website discovery and build alongside their in-house visual designer. During this process, we led a review of the content and information architecture and proposed a series of changes
This was achieved through a much great empasis on images that portray the beauty of the rainforest, a rearrangement of the content hierarchy to bring their 3 programmes to the fore, and more prominence given to blogs and social media activity.