The challenge

The International Union for the Conservation of Nature (IUCN) had plans to create a Forest Landscape Restoration information website. It would offer policy makers, lobbyists, international organisations, researchers and private sector donors a single place to find information about global forest restoration commitments, national targets, assessments and breaking news & media. It would be launched in Marrakech at COP 22, late 2016. With three and a half weeks until launch, IUCN needed an affordable, experienced agency who could uncover the details of the project, design, brand, build, theme and deliver this information rich resource in the nick of time.

The approach

We needed to start work immediately and think fast. We communicated with our client at least once every day and made sure our processes were as transparent to one another as possible. We conducted interviews with stakeholders and - making extensive use of lo-fi prototyping – identified the core functionality and user needs essential to the success of the website. We examined the proposed information architecture and used our experience to hone the simplest most effective visitor journeys into the site content. Using online moodboard tools we were quickly able to share our initial design ideas and identify a direction for the site design. By specifying the information architecture early, the website was ready for content entry within 8 days. Our designer, Richard, then continued to work on the designs in the browser.

The outcome

We delivered the InfoFLR website on the Friday before the launch which was due on the following Monday. The client was able to input all the content required for launch in plenty of time and the site was tested across all target devices and browsers in time for it’s debut at the conference. The site building balanced the need to input complex information against the need of administrators to easily manage it. The design work was fresh, uncluttered and concentrated on making this information rich site as enjoyable to browse and consume as possible.

From the moment I reached out to Agile Collective, I was impressed by the effort they gave in making my project come to life, and of course by their high quality of work. In particular, Agile Collective's project management is excellent - estimates were very reliable, implementation was well coordinated, communication was easy and regular. Their team roles are effective and well defined, each member is clearly a leader in their technical field, and all offered top-notch problem solving, creativity and collaboration. I am not exaggerating when I say Agile Collective are the most organised, professional and pleasant team I have ever had the pleasure to work with.

Sandra Caya, Manager, Knowledge & Communications, Global Forest and Climate Change Programme, IUCN